Free Case Study for Newsletter Operators

How We Cut a Newsletter's Cost Per Subscriber by 37%

See the exact lead magnet strategy we used to help DTC Daily reduce their CPL from $4.18 to $2.51 — without changing their ad budget.

Inside this case study

How we identified the exact trending topic their audience wanted
The ad creative strategy that feeds Meta's algorithm
Why lead magnets psychologically lower subscriber acquisition costs
The complete before/after breakdown with real metrics

DTC Daily Results

Cost Per Subscriber

$4.18 $2.51

CPL Reduction

37%

Timeline

2 months

Same traffic source. Same budget. Different strategy.

Why Newsletter Operators Love This Case Study

It's a documented playbook from a real campaign, not just theory.

"Finally, a case study with actual numbers. Most 'growth hacks' are vague. This showed exactly what they did and why it worked."

James Morrison

Founder, The SaaS Digest (12k subscribers)

"The insight about ad creative variety was gold. We were running the same 3 ads for months. Changed everything after reading this."

Priya Patel

Growth Lead, Fintech Weekly (28k subscribers)

"This approach made a lot of sense. We're testing it out right now."

Marcus Chen

Co-founder, Creator Economy Report (45k subscribers)

What You'll Find Inside

The Research Process

How we identified Meta's Andromeda algorithm as the #1 trending topic their audience wanted to understand and why topic selection matters more than format.

The Ad Creative Strategy

Why we created 10 distinct ad angles (videos, statics, UGC) and how Meta's algorithm rewards creative variety with lower costs.

The Psychology Behind It

Why lead magnets create micro-commitments that lower resistance and how this translates to cheaper, more engaged subscribers.

The Complete Metrics

Before/after screenshots, CPL trends over time, and the exact moment the campaign started outperforming their previous approach.