We build lead magnets that lower your cost per subscriber by attracting the right people — not just anyone with an email address.
Trusted by newsletters with 10k–100k+ subscribers
You're spending $3–5+ per subscriber and the economics barely work.
Half your new signups never open. They wanted the freebie, not your content.
You've been running the same 3 ads for months and performance is stalling.
The problem isn't your budget or your content.
It's how you're capturing attention.
We build lead magnets based on what your audience is actively searching for and not generic "how-to" guides nobody asked for.
We scan Reddit, forums, social media, and competitor content to find what your audience is actively curious about right now.
We create the actual asset: guide, report, playbook, checklist, which delivers real value and positions your newsletter as the authority.
Conversion-optimized pages that capture the lead, deliver the value, and set the right expectations for your newsletter.
Multiple ad angles including video, static, UGC, designed to feed Meta's algorithm and keep your CPL low over time.
Case Study
DTC Daily was spending $4.18 per subscriber through Meta ads. After implementing our lead magnet strategy, their CPL dropped to $2.51 — same budget, same traffic source, different approach.
37%
CPL reduction
$2.51
New CPL
2 mo
Timeline
Before vs After
"We were skeptical lead magnets would work for a newsletter. But our CPL dropped from $4.50 to $2.90 and open rates stayed the same. Wish we'd done this sooner."
Alex Rivera
Founder, The Product Brief (22k subscribers)
"The topic research was the real value. They found an angle in our niche that we'd completely overlooked. It worked out very well for us."
Nina Kowalski
Growth Lead, Remote Work Weekly (38k subscribers)
"Fast turnaround, clear communication, and the results spoke for themselves. We've since commissioned two more lead magnets for different audience segments."
Jordan Lee
Co-founder, Ecommerce Insights (67k subscribers)
"The landing page they built converts at 42%. Our previous signup page was at 28%. Small changes, big impact on the overall economics of paid acquisition."
Chris Thompson
Founder, HealthTech Digest (15k subscribers)
No retainers. No hidden fees. Pay for what you need.
Everything you need to start capturing cheaper subscribers.
$999
$599
one-time
We build it and run the ads for you.
$999 + $799/mo
$599 + $499/mo
one-time + monthly
Limited offer: First 5 newsletter operators get 40% off (reflected above). All we ask is a testimonial if it works.
Typically 10–14 days from kickoff to delivery. We move fast but don't cut corners on research.
If the lead magnet does not perform, we will create a new lead magnet and test it out for free. If it still does not perform better than your existing ads, we will provide a full refund on our service.
Yes. We only work with brands that are already running ads and are looking to improve performance. This works best if you're planning to invest at least $1k/month in subscriber acquisition. The ROI shows up in your CPL savings.
Actually the opposite. A well-researched lead magnet attracts people who are genuinely interested in your topic. Our clients typically see engagement stay flat or improve.
Start with the free case study or book a call to see if we're a fit.